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The Art Of The Cold Pitch

The stadium is packed. The lights are bright. And, the prospects are waiting.


It's your turn to make the pitch, not just any pitch, but the kind that legends are made of.


This is a high-stakes game of business pitches. It's not just about throwing, but making it land.


So, here we go... learning the art, of the cold pitch.


Written by Claudia Lee | Founder of Nexus Gecko


Time For The Prep  You're on the ball – your idea, your project, your pitch. It's cool as ice, but ready to catch fire.   Remember, you don't pitch your services. You pitch what your services, does for them. You pitch your offer.  What you do, and how you do it for them, in a given timeframe. Provide the value, and minimize the risk.  Make it sizzle with clarity, conviction, and a touch of the unexpected. Your pitch should be solid & well-formed.


Time For The Prep: Building The Cold Pitch


You're on the ball – your idea, your project, your pitch. It's cool as ice, but ready to catch fire.


Remember, you don't pitch your services. You pitch what your services, does for them. You pitch your offer.


What you do, and how you do it for them, in a given timeframe. Provide the value, and minimize the risk.


Make it sizzle with clarity, conviction, and a touch of the unexpected. Your pitch should be solid & well-formed.



Build Links: Connect Like a Pro  The truth is, people trust, who other people trust. Your offer, even though amazing, will be easier to land into someone's lap, if you are familiar.  Now...  You don't need to know everyone. This is where social emdia, podcast appearances, or even some writing online, will help build connection.  Provide value, find common ground, and show as many as possible, what you do.  Confidence is key. You've got to believe in your pitch enough to convince others to believe in it too.   The more who trust you, the more leverage you have. And, no, there is no shortcut for this. Don't think you can just weasel your way in. This takes time.  Build this on a bad foundation, try to lie and make things up, and it only gets worse.


Build Links: Connect Like a Pro


The truth is, people trust, who other people trust. Your offer, even though amazing, will be easier to land into someone's lap, if you are familiar.


Now...


You don't need to know everyone. This is where social media, podcast appearances, or even some writing online, will help build connection.


Provide value, find common ground, and show as many as possible, what you do.


Confidence is key. You've got to believe in your pitch enough to convince others to believe in it too.


The more who trust you, the more leverage you have. And, no, there is no shortcut for this. Don't think you can just weasel your way in. This takes time.


Build this on a bad foundation, try to lie and make things up, and it only gets worse.



Own Your Pitch  Step into the spotlight. State your case with the pride and excitement of a rookie hitting his first home run.   Speak with authority; no ums, no maybes.   You've got the floor, now command it.   Let 'The Offer' be as straightforward as a fastball down the middle. Make it a no brainer. Make it perfect. And, practise it. You won't close your first, second or probably even third sales call.   But, the more sales calls you do, the closer you get to that client you want.


Own Your Pitch


Step into the spotlight. State your case with the pride and excitement of a rookie hitting his first home run.


Speak with authority; no ums, no maybes.


You've got the floor, now command it.


Let 'The Offer' be as straightforward as a fastball down the middle. Make it a no-brainer. Make it perfect. And, practise it. You won't close your first, second or probably even third sales call.


But, the more sales calls you do, the closer you get to that client you want.



Keep It Rolling: The Art of the Follow-Through  You've made your pitch, now what? Keep the momentum.   Don't get lost in the weeds of details and jargon. Remember, it's not about you; it's about what you can do for them.   Keep your eyes on the ball and play the long game.   An objection, is actually a way, they are telling you, what the blockage is, for them to work with you. Hear it, diffuse it, and you've got them.  It's not manipulation, it's consolidation. You are doing them a disservice, by not helping them over those hurdles, to come onboard with you.


Keep It Rolling: The Art of the Follow-Through


You've made your pitch, now what? Keep the momentum.


Don't get lost in the weeds of details and jargon. Remember, it's not about you; it's about what you can do for them.


Keep your eyes on the ball and play the long game.


An objection, is actually a way, they are telling you, what the blockage is, for them to work with you. Hear it, diffuse it, and you've got them.


It's not manipulation, it's consolidation. You are doing them a disservice, by not helping them over those hurdles, to come on board with you.



Your Game, Your Rules


At the end of the day, the pitch is yours to make.


With these strategies in hand, you're not just playing the game; you're changing it.


Now, go out there, jump on some sales calls, and get what you deserve!



Written by Claudia Lee | Founder of Nexus Gecko

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