top of page

14 Reasons To Outsource Content

Let's be honest... content is confusing.

Trends change all the time. You're never quite sure what to put on socials.

Here are 14 reasons why, outsourcing a entire segement of work, is considerably more beneficial, than hiring inhouse.

Not only does it streamline operations, it reduces costs, and brings a higher level of expertise to the table.

14 Reasons To Outsource Creative - image of a computer of a remote writer on a desk in a city


You might think working with a speacialist is going to be more costly. But it's not.

Outsourcing can be more affordable than hiring an in-house team, especially for small businesses or startups.

Firstly, consider that a senior-level copywriter's annual salary now often surpasses $50,000. For a really good writer. (Not including benefits.)

Moreover, you might not have consistent work to fully engage them, leaving you with the expense for idle time. Whereas working with an agency or freelancer, allows you to shift, when you need to.

It gives flexibility and variability, as well as more of a proven concept.

Access to a Broad Range of Skills

Outsourced teams often have diverse skill sets that can adapt to a variety of design needs.

So you can hit 2 birds with one stone!

Instead of trying to jump around, trying to organise everything youself...

...they can do it for you.

14 Reasons To Outsource Creative

High-Quality Work

Specialized agencies typically produce high-quality work, thanks to their extensive experience.

Research from the Missouri University of Science and Technology showed that, "it takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once they've perused your company's website.

This indicates the value of engaging, professional design in making positive first impressions."


Outsourcing frees up internal teams to focus on core business operations. It allows you to focus on the day to day, knowing full well, other areas, are prioritised by others.

And, it will be dealt with better than you can, becuase well, it's their bread and butter.


It's easy to scale design or creative work up or down, based on your changing needs. A great agency too, can help show you what it is, really need.

This saves you loads of time in the prep phase, as well as implementation.

Increased Efficiency

Tasks can be completed faster due to the specialized nature of outsourced teams.

You're organised. You're streamlined.

Everything is just wizzing past, and seamlessly. Perfect...

14 Reasons To Outsource Creative

Fresh Perspective

Let's be honest, you can't keep up with the times? You've got too much else to do!

External content creators, can bring new ideas and viewpoints that in-house teams might miss.

When marketing shifts so fast, it's best sometimes to just let others carry you along.

Access to the Latest Tools and Technology

Professionals stay up-to-date with the latest tools and technologies. We know all the best scheduling systems, writing enhancers and creative tools too!

When agencies and individuals, already have a streamlined system, that can work perfectly for you...

...why would you think of starting from scratch?

Reduced Overhead Costs

No need for additional office space, equipment, or software licenses.

An agency manages themselves. Well, the good ones do, don't they? This saves you time, and reduces that stress, of trying to make sure everyone is on the same page.

14 Reasons To Outsource Creative

Reliable Service

Many outsourced agencies offer round-the-clock service and can work on tight schedules. Your team, when under employment, operate more by the hour.

You could argue, an agency is more incentivised to get you better results, than a team member would be...

Risk Reduction

Outsourcing can lower the risk of subpar design work. Like mentioned above, an agency is only as strong as its work.

They 'usually' produce a considerablly higher standard of work, through expertise and needing to maintain a good track record.


Freelancers and agencies can easily adapt to changing project needs and deadlines.

Also, becuase they are more systemation, can usually complete work in a quicker time anyway!

Brand Consistency

Experienced designers and writers can ensure your branding is consistently applied across all work.

Just like an employee, when long term relationships are built, you have the same partnership you would always want, but with that added expertise and professionalism.

Which puts your mind at rest doesn't it?

Better Project Management

You have the opportunity, to deleagte control. It's off of your shoulders, and you can simply shift to what is prioirty for you.

14 Reasons To Outsource Creative


bottom of page