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101 Things You Need To Know About SEO In 2024

Is SEO dead? Nope. Not one bit…!

There are believed to be 58 billion unique indexed web pages on Google.

And, according to All in One SEO (AIOSEO)

“The global SEO services market is projected to reach $146.96 billion in 2025.”

SEO is definitely not dead. It’s actually the most untapped area of digital marketing in 2024.

With everyone focused on sales, ads and social content, most are neglecting the $1,000,000 secret weapon…

Below is everything you need to know about SEO, and how to absolutely smash it, in 2024.

Written by Claudia Lee | Founder of Nexus Gecko

101 Things You Need To Know About SEO In 2024

What is SEO?

SEO stands for search engine optimization. Optimizing your site to be found on search engines, basically.

And, a sitemap is essentially a map that allows Google to index your website, so people can find it organically.

Is SEO Still Important Even In 2024?

A lot are confused as to how AI will change things, with ChatGPT written content etc. But SEO is about so much more than that.

It’s not just about blogs and articles. They’re great and bring in great amounts of site traffic but there’s so much more you can build. Like all these things too!

Online tools.

PDFs and downloadables.


Online interactive games.


Podcast transcripts.







So let me give you the rundown on SEO. Everything from where to build your site, how to get started, and how to index your pages to Google.

How many pages should a website have for SEO?

There’s no set number of pages for SEO. Some of the top-ranking sites have an average of 1500- 3000 pages.

But you can make a splash with a 10th of that.


Keywords, that’s how.

Longer Keywords | 101 Things You Need To Know About SEO In 2024

How do you find and pick keywords?

The key is to find keywords with these 3 things:

  1. Relatively high search volume

  2. Low competitiveness

  3. Relatability to you, and your content

Standard rule for anything in business; Clear demand, and a low supply.

How do you search for keywords effectively?

You can then use tools like Google Keyword Planner or Semrush and look at what words competitors are using.

You can simply type in your niche and it will fire out 10 keywords related to your input, that you can write about.

It will show you the volume per month based on location, as well as its competitiveness.

Which type of keyword is best?

The best keywords are the ones that lots of people search for but don’t have too much competition.

Like I said, supply and demand. Takes some time to find them, but these are the best things to go for.

Look for search terms that get 100+ searches per month, but have a very low competition rating.

A Competition of ‘Low’ is already a good sign, but a ‘Competition (Indexed Value)' below 20, is fantastic!

101 Things You Need To Know About SEO In 2024

How do I find the most profitable keywords?

When monetizing your site, it is always beneficial to write about more ‘profitable content’.

To do this you can go to Google Adsense, scroll down a little, and put in your business niche and the amount of views per month you’d like to get too, and see what it says.

Very high-earning niches are business, tech and finance. But remember, you can make it work with any niche.

Specifically, if you’re not relying on affiliation and referrals and instead, products and services.

Especially if they’re higher ticket.

Which keywords are most popular?

Remember you’re not looking for popularity. But what is in demand?

The most popular keywords change all the time. Use tools like Google Trends to see what’s hot right now.

But use tools like Google Adsense to see ongoing profitable trends.

Or what has a cycle…

I.e if you’re a Christmas tree supplier, you’ll be more popular around Christmas.

But what can you start working on in October and November, to rank on those keywords, before the big December rush.

101 Things You Need To Know About SEO In 2024

How do I find SEO keywords for FREE?

As I mentioned above I use the keyword planner in a free, Google Ads account.

And remember, it’s a numbers game. The more you write, the more you rank.

How much content do we need to rank a page?

You need enough good content to answer what people are looking for.

More isn’t always better. But you should know this.

The longer an article. The more likely it is to rank.

Why? Cause Google has more to work from. It has more words and data to look at, and figure out whether or not you answer key questions.

How long does it take a website to rank?

It can take a few months to a year to rank well. It depends on how good your SEO is and what competition you have.

Like I said, if there’s a lot of competition, it’s unlikely. This is why being niche and specific, is so much better!

Once you’ve posted your blog, and made sure you’ve asked it to be indexed on your Google Search console, it’s a waiting game.

Backlinks through other sites, and socials, are also very useful. So get building them too.

101 Things You Need To Know About SEO In 2024

What are backlinks?

Backlinks are links to your site, on other sites.

Basically, when a website links to your website, that’s a backlink.

Like a shoutout!

Why are they important?

Backlinks are important because they’re like votes of confidence. The more you have, the more Google thinks your site is a good one.

So just get as many backlinks as possible?

Not all backlinks are good. Backlinks from popular and respected websites are like gold stars, but ones from not-so-good websites can be like muddy footprints.

There’s no magic number of backlinks to rank well. It’s more about quality than quantity, like having a few really good friends instead of lots of so-so ones.

Do backlinks from social media count?

Yes, backlinks from social media can count, but they’re not as strong as backlinks from big, respected websites.

The bigger the site, the better the backlink.

How long does it take for backlinks to work?

It can take a few weeks to a few months for backlinks to start helping your SEO. It’s like planting a seed; you have to wait for it to grow.

What is the difference between onsite and offsite SEO?

Onsite SEO is about making your website look good for Google, like clean rooms in a house.

Offsite SEO is like telling others how great your house is, so they visit. On-page SEO is about the content on your site, like the words in a book.

Off-page SEO is getting other sites to link to you, like friends talking about your book.

What is technical SEO?

Technical SEO is making sure your site works well, like making sure the book’s pages turn easily.

Do your pages load quickly?

Is the site easy to navigate?

Is it useful to the visitors?

Is local SEO on-page or off-page?

Local SEO is mostly on-page because it’s about your site listing your location and local information. This includes your local area, your business address, and testimonials about who you’ve helped.

Highlight what you do, and where you are. And, do it well.

Is off-page SEO technical SEO?

No, off-page SEO isn’t technical SEO. Off-page is about building relationships with other sites, while technical SEO is about making sure your site runs smoothly.

Which tool is used for on-page SEO?

Tools like Yoast SEO or Google Search Console can help with on-page SEO.

Great for highlighting things you might not spot, by crawling through your site and making you aware of them.

Sort of like a site audit.

What are the 3 types of backlinks? And, which is best?

Natural links, which come without asking. Manual links, which you get by asking or through SEO activities.

And self-created links, like leaving comments with your link on other sites.

All are good. Natural ones on big sites are the best. But all are useful when done correctly.

Keywords Results | 101 Things You Need To Know About SEO In 2024

Do one-page websites rank?

Yes, one-page websites can technically rank, but they often need really good content and SEO to compete with bigger sites.

Also would be in very niche spaces. And over time, when others find out how well you’re doing, you’re an easy target.

Build a big solid site.

Think of it like a big 100-floor building in a hurricane, vs a wooden shed.

Don’t be the shed.

Can a website rank without content then?

To be honest, it’s really hard for a website to rank without content. Not impossible, just not fun.

Content is like the words in a book — it’s what people come to read.

You’ve got no words, you have to give the reader something else to look at.

Are too many pages bad for SEO then?

Having too many pages isn’t bad, but all your pages should have useful content. Don’t just add pages for the sake of it.

And don’t do doubles, thinking that will speed things up. Spoiler alert! It won’t!

#1 Search Results | 101 Things You Need To Know About SEO In 2024

Is 500 words enough for SEO?

Sometimes 500 words is enough, but it really depends on the topic. If you can answer the question well in 500 words, that’s great!

But remember the more you write, the more Google has to look at. We’re a writing agency and the minimum we write is around 1500.

On average our articles are 2000–3000 words.

That should tell you what you need to know. More is better. In this case.

Is it worth it to pay for SEO?

Paying for SEO can be worth it if you don’t know how to do it yourself. It can help more people find your website.

You can utilize really good agencies or freelancers. Here’s a list of our favorites, you can take a look at.

How much does it cost to rank a website?

The cost can vary a lot. It can be free if you do it yourself, or it can cost money if you hire someone to help with SEO.

At the end of the day, it also depends on your niche and what you do.

Simple local services, ie repair and remodelling, maintenance, or construction, are a lot simpler, than content plans for e-commerce or software.

As I mentioned, you can find the right person for you, here.

Is it hard to rank a new website?

Ranking a new website can be tough because it’s like being the new kid at school. It takes time to make friends and get noticed.

Google will be apprehensive about you and will be guarded. But over time it can work well. Better to start than not. And you do it right, within 6 months to a year, you’ll be plain sailing.

How can I rank my website fast?

Ranking fast isn’t easy, but good SEO, great content, and getting other websites to link to you can help speed it up.

Backlinks are great too, so partner with reputable newsletters, magazines etc. Plus keep up the consistency on socials, and refer back to your site.

Do pages rank better than posts?

It’s not about pages or posts being better, but how good the content is. Both can rank well if they’re helpful.

Remember it’s whether or not the page is an answer to a search query. That’s the key.

Written content may be great for a recipe, that someone needs.

Some quick answers provided on a calculator would be better in the context of someone wanting to calculate a mortgage for example. Rather than it being all written out.

Do pages rank better with images?

Yes! 100%.

Pages with images can rank better because they’re more interesting to look at.

The human brain processes images 60,000 times faster than text. Also, the alt-text in images will help the page be indexed on Google and Google images.

Here’s our article that talks about alt-text and how to become a wizard at creating images for your pages.

3.5 Billion Searches A Day | 101 Things You Need To Know About SEO In 2024

Why are my pages not ranking?

There could be lots of reasons, like not having enough good content, or maybe Google hasn’t noticed your website yet.

Have you checked you have all your pages indexed on the Google search console?

Or are there any issues with your website provider? I.e Wix, WordPress etc

You can look at this video below to learn more about indexing, and site issues.

Can I rank a website without SEO?

Yes, but with difficulty. And we don’t recommend it.

You want a job done… do it properly.

Are empty pages bad for SEO?

Yes, empty pages are bad because they don’t give people or Google anything useful.

Google will then remember this and be less likely to send someone back to your site.

Google is tracking the time spent on your site, and other metrics all the time.

Don’t give it reason to be unimpressed.

Which SEO should be avoided?

Avoid SEO tricks that try to fool Google, like hiding text or buying fake links. It’s like cheating on a test — you might get caught and just add extra havoc to your work.

Get the right backlinks.

Write useful and insightful content.

Trust me. You’ll thank yourself in the long run.

How much does SEO cost in the UK or US?

In the UK, SEO can cost anywhere from a little to a lot. It depends on if you do it yourself or hire an expert.

Top Section Of Google | 101 Things You Need To Know About SEO In 2024

How long does it take for SEO to kick in?

As I mentioned, SEO usually starts to work after a few months, but it can take longer. It’s a bit like planting a seed and waiting for it to grow.

Also depends on the definition of work.

Get over 100k visits per month… yeaaaa it’s going to take some time.

Rank locally to highlight your service business, in your county or town, relatively quickly.

What is the biggest problem with SEO?

A lot of people half-arse it.

Get your content right. Be helpful. Be professional.

Make sure the backend work on your site, and GSC is complete.

Stay consistent too.

What are the most common SEO mistakes?

Common mistakes are not using the right keywords, having slow websites, and not making your website easy for Google to understand.

Here’s our checklist:

  • Make sure keywords, are optimal to answer search queries and rank well.

  • Make sure the site is modern, sleek and loads fast.

  • Make sure Google Search Console is up to date and recrawl your site map regularly.

  • Get as many high-quality backlinks as possible.

You can see how to fix your sitemap here.

How do I know if my domain is SEO-friendly?

A good domain for SEO is short, easy to remember, and has words that describe what your website is about.

Also, .com domains are more trusted than others.

Video SEO Provides 157% More Organic Traffic | 101 Things You Need To Know About SEO In 2024

How many pages is considered a large website?

A website with over a thousand pages is usually considered large. You don’t need to do that, and many wouldn’t have the time or resources anyway.

How many pages is a normal website?

A normal website can have anywhere from a few pages to hundreds.

How many links should I include for SEO?

There’s no set number, but make sure your links are helpful and relevant. It’s like giving someone directions — too many can be confusing.

What is the PageRank formula?

PageRank is a way Google decides how important a page is. It’s a bit like voting, I guess.

The PageRank equals the sum of the PR of the linking website(s) divided by their outgoing links.

From this example, links from pages with a high PR and fewer outgoing links are worth more than many links from low PR pages with thousands of outgoing links.

Is PageRank still relevant?

Yes but no stress to a beginner. Shouldn't even need to be concerned with it, until you’re in the big leagues.

How to prep your Google Search Console?

Here’s a great resource, to to understand a little more about GSC. This will help any beginner to get things in motion.

What website structure is best for SEO?

A simple, clear structure is best.

It needs to be sleek.

Easy to navigate.

And load quickly.

More of a hindrance. The less likely Google is to like it.

Which type of website is best for SEO?

A standard site with a homepage and categories is still the go-too.

Almost like a book cover, as the homepage.

Clear chapter sections.

And lots of wonderfully filled pages, with lots of helpful, insightful and fun information.

Mobile SEO | 58% Of Searches On Google Are On Mobile | 101 Things You Need To Know About SEO In 2024

Does site structure matter for SEO?

Yes, site structure matters a lot. Like I mentioned before, go with the simple, homepage, chapters and pages style.

Keep it simple.

What’s the best website builder for SEO?

WordPress is often seen as the best for SEO because it has lots of tools and flexibility. It’s like having a Swiss Army knife for your website.

But Wix and Squarespace, are two other good options.

Does Wix or WordPress have better SEO?

WordPress generally has better SEO options because of its flexibility and tools, but Wix has improved a lot.

Both are viable.

And also, a lot of ecommerce businesses use Wixcommerce, for their online selling. So build on what you already have, don’t go about changing it.

Many people think WordPress is the best because of its many plugins and customizations.

But again, depends on where you’re at.

Is Shopify or Wix better for SEO?

Shopify is often better for e-commerce SEO, while Wix is improving for general use. It depends on what you’re selling or sharing.

Should I do digital advertising as well as SEO?

Yes, if you want to reach more people online. Running search ads, or even Meta ads etc, will only add to the traffic to your website.

And to be honest I recommend it. SEO is great for long-term plays, but there’s nothing wrong with building advertising systems.

Does Google Ads harm SEO?

No, Google Ads doesn’t harm your SEO.

Ads are separate from how your site ranks in search results.

Also have a really good site, one that people like to spend a lot of time on. The extra traffic will only help.

Will SEO last? Will it always be needed?

SEO will be as important as long as search engines like Google exist. And I don’t know about you, I can’t see Google budging anytime soon.

It will always adapt and change with AI and other technologies too, but is always going to be needed in one way or another.

SEO is a $146 Billion Dollar Business | 101 Things You Need To Know About SEO In 2024

How profitable is SEO?

SEO and organic growth is amazingly profitable. And highly useful.

Unlike ads, you don’t need to keep putting money into it, every day for people to see it.

Once the groundwork is done, it can sit there and bring people to you.

Ads are great, for quick growth and visibility.

SEO is perfect for steady growth and visibility.

Is SEO dead now, due to AI?

No quite the opposite. It’s more important than ever.

Google Spot AI will be selecting sites to appear at the top of search engines.

It’s not now about ranking on page 1, but section 1.

And if you can crack your niche’s SEO, you’re plain sailing. Just utilise all that we’ve shown you here.

Also build not just articles, people can scrape information from.

Build tools and online calculators. Build games and things that add to retention. Add videos, that link back to YouTube. Ad gifs and images, that people will want to go to your site to look at.

Make yourself stand out and memorable.

What is the ROI on SEO?

The return on investment of SEO can vary a lot.

The clients we work with, see an average return of 8–10X.

For every $100 they spend with us, they make back about $800-$1000 in organic growth and customer acquisition.

It’s not as simple to track like that as, ads or email marketing.

But the more you grow, the further you can go. That’s for sure.

So…there we have it!

That is everything you need to know to get going with writing content for SEO and making sure you can appear right at the top of the page!

Be sure to follow our post content, all the time, around digital marketing, content and SEO as well as business and entrepreneurship in general.

You can check out our free online magazine here too!

Thanks for reading! Happy search engine optimising!


What is Nexus Gecko?

Nexus Gecko is a content agency, founded by Claudia Lee. We are a concise team of writers, SEO specialists and graphic designers who build content systems for companies all over the world.

If you would like to know more about having an entire year of content built and planned for you, in just 30 days, you can reach out to us here, or via

What Is Nexus Gecko | Nexus Gecko is a content agency, founded by Claudia Lee. We are a concise team of writers, SEO specialists and graphic designers who build content systems for companies all over the world.


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